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Developing her hobby into a business, Adina Eden founded Adina Eden, formerly known as Adina’s Jewels, with her implicit and impeccable taste for fashion and accessories. Designing and creating collections that went on to impact the New York jewelry scene, Eden turned to family to help solidify Adina Eden as a household name, offering unique, trendsetting, and quality lines. Taking her brand into a metamorphic transition, Eden released her butterfly collection to reflect the underestimated beauty and power of her pieces. Aiming to reflect the course change she experienced in her life, she hopes to inspire her buyers to fulfill their full potential by investing in themselves.