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ASKK was created with one mission in mind, which is to make simple clothes customers can make their own. Long time colleagues and friends who love clothes and fashion, specifically denim, noticed a dull repetition in fashion and its current atmosphere. One of the founders, Andrea, has over 17 years in the business side of fashion known for launching the Rag & Bone direct to customer business and has worked with high end name brands as well. Andrea is not driven by the runway fashion, instead she listens to the consumer and makes clothing that they actually want to and can wear. The other founder, Katrina is a denim expert who started as J-brand’s first employee, and later on moved to be Rag & Bone’s first denim designer bringing some of the most iconic jeans to the marketplace. Between these two women they created a new brand ASKK that speaks to the consumer and not to the fashion atmosphere. Instead of being so focused on making core pieces that will be in the wardrobe forever sitting unused and untouched, they decided to chase trends and create modern, chic and exciting fashion essentials. ASKK is all about individuality, simplicity, and quality. ASKK had three key things they felt strongly about when creating the brand: Using the best fabrics, dominantly Japanese, producing in Los Angeles, and Design clothing for everyone of every shape and size. ASKK is a place to buy beautiful, well made, and simple garments that customers can make their own and will wear more than a few times.