Habitual

Habitual believes in great designs that not only comfortably fit but tells a story and helps to make each day a little better. They continue to design and create modern clothes for modern people that are affordable, versatile, and trendy in design. Habitual was created due to a lack of quality clothing that was wearable for women today without spending a fortune on clothing. Noticing this void in the industry the founders decided to channel their families 70 years of experience in manufacturing and design and provide exactly what they saw was missing. They utilized all of their resources to create a sophisticated and sexy collection of sportswear and denim designs in New York that wouldn’t break customer’s banks. The label’s designs can function from morning to night all the while containing a modern aesthetic with attention to quality and fit, all at exceptional value. Their team set out to revolutionize the process of designing by simplifying things, manufacturing everything themselves and providing high quality designs to everyone at fair price points. Habitual is all about being anti-ordinary and pushes the boundaries of being unexpected and expressing individuality. All of their creations are designed with thought and created to be timeless, versatile and trendy pieces that evolve with the styles of their consumers. While trends are ever changing and Habitual tends to those needs, they also provide classic staples that will last through trends and your lifetime. Attention to detail is a must for this brand, they debate intricate details that make products desirable and exceptional for everyday life. Habitual is only happy when the product is good enough for themselves.