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Founded in 2010, Jonathan Simkhai became a brand that provides luxury ready-to-wear for the modern woman. The core aesthetic plays with feminine strength and sensuality which is reflected in the brand’s customised fabrics, romantic details, liner lines, and heavily contoured silhouette. The designs seek to empower women with confidence and ease all while embracing modern versatility. Founded in New York, Jonathan Simkhai launched his label after having years of experience in the industry as a buyer and merchandiser. He has honored his techniques he developed at Parsons School of Design and the Fashion Institute of Technology. Early success of the label helped Simkhai into the CFDA program where he honed his eye for fashion and quality in the craft. The designer is inspired by his environment where he gets motivated and his creative process and desire push him to challenge conventional boundaries in design. His work often incorporates the use of technology and hand-made artistry. In 2018, Jonathan relocated his headquarters to LA, operating a multi-level atelier and showroom now. His headquarters also double as his first ever retail shop, offering ready-to-wear, exclusive collaborations and custom designs.