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Two women met over lunch in NYC, one a financial executive, the other a fashion industry veteran who worked with brand names like GUESS and others. Quickly, the notion of functional yet chic products sparked the two women into business partners which led to a women operated business called LA LOOP. A new accessory category emerged that combined the clean cut lines of a necklace and a simple silver circle made to hold glasses launched LA LOOP in 1999. Soon enough large fashion influencers like Vouge’s Tonne Goodman and Barneys’ Simon Doonan began recognizing LA LOOP and images of the accessory started to show up in big places like the New York Times. Quickly after they couldn’t keep up with the high demand and the places that carried it were continuously going out of stock of the product. Over the course of 20 years LA LOOP has managed to make the means to see a part of every look. Twice a year, collections encourage individuality in functionality through sterling silver chains, Italian Leather, and bungee stretch cord. They have built their business into a global enterprise based in Los Angeles and is carried in over 1,000 stores in 28 countries. Each season of LA LOOP is inspired by seasonal Italian leather and collections of vibrant beads from top gem shows for their collections. LA LOOP sources pearls and shells from locally trusted suppliers who seek out and find local raw goods. LA LOOP is constantly experimenting with their designs to create even more stylish pieces at consistent affordable prices. They often look to LA LOOP’s past design staples and rework them with modern craftsmanship and trends. Consumers who find LA LOOP and wear the products share a similar sense of cultural awareness, and can see ahead and clearer which is what the brand is all about. Seeing and seeking is the first first step towards advocating change according to LA LOOP. This brand inspires observation, giving back and agency through their non-profit organizations and campaigns. Their visions have shaped their future and their path to what they are today. Always looking for things to find inspiration in, founder Elizabeth Faraut recalls finding inspiration in a small French village. Looking to lush landscapes and artist interpretations of them shaped the way that Faraut saw the world around her. Colors and scenery combined with the chicly dressed women at farmers markets contributed a great deal to Elizabeth’s sense of style and impacted her designs. Her early appreciation for French style drew her to her first few jobs in the industry. Through her French rooted inspirations she and her business associate have managed to turn eye wear into a trend.