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From Malibu to New York the designer, Jesse Ray Vasquez, channeled his bi-coastal experience and founded the company Nickho Rey in 2016. Combining the two worlds of fine and fashion jewelry Vasquez created what is now known as Demi-fine jewelry. This line incorporates his west coast roots of casual glamour and his now fast paced life in New York City. Nickho Rey’s signature pieces include pave hoops that are considered whimsical and re-imagined. The looks in this collection range from a sexy night out to casual chain link necklaces that remain fashionable and glamorous. Jesse Ray has not stopped here, he continues to design and create beautiful pieces to encourage women to feel beautiful, strong, and fashionable.