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Designed by well-known casual luxury designer, Joie Rucker, Serra is built with a passion for the high-low aesthetic of the East and West Coasts. Culminating Joie’s designs and fit expertise, Serra is modular, timeless and inspired. A line of luxury essentials, each garment is soft and washed specially to bring out the quality of the fabrics used. Utilizing eco and recycled materials and creating new, innovative fabrics, Serra products are designed with the preciousness of nature in mind. Devoting countless efforts to making environmentally sensitive products, Serra is passionate for and dedicated to style, sustainability, and luxury.