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In a world when we are becoming busier than before, we need clothes that are practical and want clothes that are well designed, fashionable, and special. However usually the two do not coincide and the clothes we want don’t work for our everyday. Sometimes if clothes fit the criteria we can’t afford them! Thakoon Panichgul has faced the same dilemma and frustration as well. Which is why he launched THAKOON in September of 2019 with the philosophy that that good fashion shouldn’t have to be so hard! With simple, well designed clothes his line of timeless essentials recreated the everyday wardrobe!
Starting his career for Harper’s Bazaar, covering runway designers and seeking style news, he wanted to try his hand at designing. He enrolled at Parsons School of Design in NYC. Then in 2004 he created his first ready to wear collection centered around pieces that were beautiful and easy to wear. This became an overnight success and was praised by press and the public, he appeared in major magazines and became a go to designer for many celebrities. Suddenly he took a break for two years and during that time realized that flashy and loud fashion was drowning out good, simple, and affordable designs. With this frustration he relaunched his brand as a direct-to-customer line of functional, fashionable, and well designed clothing essentials.