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Warm, a celebration of women with imperfectly perfect, effortlessly chic and natural style. This label is about the romanticism of living in clothes and in the moment. With a wide selection of items, you can find something as easy to throw over a bikini as something to pair with luxurious items for a formal occasion. They often reference their “dream girl” who is natural, easy, sensible, and a little bit earthy. Their customer base is confidant, unfussy, sure about her style and the way she dresses. While sophisticated, their “dream girl” has an underlying desire to skate, surf, love for music, and timeless adventures. With an underlying sense of cool, warm is perfect for those who are undeniably themselves. And while their style and dream girl isn’t perfect and may have a chipped nail, her style is always the conversation piece.