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Shadi Askari-Farhat launched MISA in 2016. MISA is a combination of her daughters' names which makes this brand even more personal for her. This deep connection to the name is reflected in both quality and feeling in her products. MISA explores and emphasizes on romantic hearts, bohemian spirit and style, and a “wanderlust eye”. This brand is deeply connected and influenced by her myriad passions like travel, art and design. The core principle and staple of MISA is effortless femininity incorporated with an ideal of dressing in fluid silhouettes easily. Through airy and light fabrics, unique prints, and intricate detailing MISA creates “many moment” dresses, essentials for mixing and matching and knitwear that can be dressed up or dressed down. From weekday wear to evening weekends and from home wear to vacations abroad there is something for everything at MISA. By a team of designers, pattern-makers, and sewing professionals who have been there throughout the brands existence all of the pieces from MISA are handmade and handcrafted in Los Angeles. Each garment is carefully constructed, some even have over 50 steps in the process of creation, which makes these pieces so luxurious and high end.