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As the daughter and granddaughter of two native Seville dressmakers, Charo Ruiz gained a passion for fashion at a young age. Surrounded by various fabrics and patterns she drew inspiration to begin her own career in the industry beginning as a model. After settling in Ibiza, she created her own workroom and showroom to change the face of fashion in Ibiza. She continues to run the family owned business with her two sons who bring a fresher and more modern take to the table. However, the ideal of tradition and respecting femininity remains. Charo Ruiz has made it their mission to work with pure references to Ibiza and the freedom of the island. This brand helps to point out the importance of cultural legacies and uses this to create pieces that live as long as the memories of the island. With over thirty years of experience and sixty collections Charo Ruiz has grown her brand so that it is known worldwide and carried in over two hundred outlets. These amazing pieces are sought after because of their rigorous and in depth creative and technical processes in order to maintain the same feeling in each collection.