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EDWIN is a perfectly balanced combination between carefully designed jeans and innovation all while ensuring they use sustainable manufacturing methods, which has always been a staple in their brand. Established in Tokyo, Japan in 1947, EDWIN has always stayed true to its heritage and DNA of authenticity, craftsmanship and innovation. EDWIN brand’s founder Tsunemi Yonehachi was among one of the first merchants to introduce american vintage jeans to Japan in a postwar world, which set off a national desire for denim. EDWIN is considered a pioneer in denim manufacturing, experimental washing techniques in the EDWIN Wash House that influenced the denim washing process around the world. These techniques included One Wash, a prewash process that eliminates shrinkage ability before purchasing, and Old Wash which is a stone wash that reproduces faded colors through intricate abrasion techniques. This brand continues to set a standard in Japanese denim productions, and prides itself on their exclusive fabrics, production technologies, best of best finishings and design and fitting advancements. Through relaunch of EDWIN USA, the brand continues to stay true to the roots and traditions of EDWIN in quality, fittings and innovative washes. While embracing the same pioneering mentality to launch denim manufacturing into new boundaries, EDWIN honors its heritage and combines creatively designed jeans and invention in revolutionary sustainable fashion.