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Launched in 1998, Florabella was founded by John, Glenna and Robin. Each founder with their own background and years of experience in the fashion industry, decided to combine their talents and knowledge to start their own company. In honor of Flora Rimmer, who was an elegant and accomplished woman with an infinite love for fashion, life and travel, they named the brand Florabella after her.
Florabella developed a lifestyle collection, encouraging and encompassing luxury resort living, and can be found across the globe in the finest specialty stores and luxury resorts. This brand is a lifestyle collection that provides different and trendy, fashion forward resort beachwear and accessories to elevate styles for women of all ages. These timeless and spirited designs combined with an emphasis on natural materials, elegant colors, and functionality, the Florabella collection promotes luxury resort living. This label is worn by women of all ages who have appreciation for unique designs to support their luxurious lifestyle and relaxing resort getaways. Each Florabella piece elevated your style and is identified with the signature Florabella flower.