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A substantial portion of The Jacksons' product line is crafted from jute, a remarkable plant that relies solely on rainwater and demands no additional energy inputs. This unique attribute renders jute products virtually carbon-free throughout their lifecycle. In fact, the jute plant commences its role as a carbon sink within a mere few weeks of growth, effectively capturing and storing atmospheric carbon dioxide. It's a testament to nature's brilliance and jute's ecological contribution.
The Jacksons' commitment to jute as a primary material is a testament to our dedication to sustainability. We understand that a conscious approach to fashion extends far beyond aesthetics; it encompasses responsibility toward the environment and the communities we engage with. Our choice of jute as a core material aligns with this vision, offering a practical solution to reduce our carbon footprint while supporting the livelihoods of our artisans.