Allison

Founded by Ally Groedel, Allison is a Manhattan-based fashion label that seamlessly blends whimsy, romanticism, and modern edge. Designed for the effortlessly stylish woman, Allison reinterprets classic New York aesthetics, balancing bohemian ease with Downtown cool.

Each collection embodies feminine silhouettes, fluid movement, and a globally inspired aesthetic, drawing influence from vintage textiles, artisanal craftsmanship, and contemporary design. Groedel’s signature pieces highlight intricate details, unique prints, and timeless versatility, making them a staple in the wardrobes of fashion-forward women.

Committed to quality and ethical production, Allison sources materials worldwide, prioritizing artisanal processes to create elevated, high-quality pieces. Coveted by influencers and fashion enthusiasts alike, Allison continues to captivate with its distinctive blend of effortless elegance and modern sophistication.

Discover the allure of Allison—where every piece tells a story of style, creativity, and global inspiration.