ASKK NY

ASKK NY was founded with a clear mission: to create versatile, high-quality clothing that customers can truly make their own. Built by longtime colleagues and fashion enthusiasts Andrea Lieberman and Katrina Klein, ASKK NY brings a fresh perspective to the denim industry by prioritizing wearability, individuality, and superior craftsmanship.

With over 17 years in the fashion business, Andrea played a key role in launching Rag & Bone’s direct-to-consumer business and has worked with top luxury brands. Instead of chasing fleeting runway trends, she focuses on creating effortless, stylish essentials that real people want to wear. Katrina, a denim expert and J Brand’s first employee, later became Rag & Bone’s first denim designer, introducing some of the most iconic jeans to the market. Together, they launched ASKK NY to bring modern, chic, and trend-forward essentials to consumers who crave both style and function.

ASKK NY is built on three core principles:
✔ Premium Fabrics: Sourcing the best materials, primarily Japanese denim for exceptional quality.
✔ Made in the USA: Committed to Los Angeles-based production for expert craftsmanship.
✔ Inclusive Design: Creating clothing for every body type, ensuring a perfect fit for all shapes and sizes.

ASKK NY is redefining everyday style with a focus on elevated simplicity, thoughtful details, and the perfect pair of jeans. Experience denim that blends timeless appeal with contemporary fashion—crafted for those who value quality, authenticity, and effortless style.