Nikki Beach

Inspired by the world's most iconic beach destinations, Nikki Beach embodies effortless luxury, jet-set style, and a celebration of life. Founded in 1998 by Jack and Lucia Penrod, Nikki Beach began as the original luxury beach club concept and has since evolved into a globally recognized lifestyle brand with renowned beach clubs, resorts, residences, and boutiques spanning destinations including Saint Tropez, Saint Barth, Santorini, Dubai, and Thailand. Today, Nikki Beach's signature collection of hats, beach bags, and resort accessories captures the brand's unmistakable blend of coastal glamour, relaxed sophistication, and vacation-ready style. Whether you're heading to the beach, pool, or your next getaway, Nikki Beach brings a touch of luxury resort living wherever you go.